Orange County
Search Engine Academy Workshop
Agendas
.
. . beginning and advanced workshops
tailored to meet YOUR specific needs!
Conducted by
Mitch Albert and Jeff Kim
2-Day Beginners Essentials Workshops | 3-Day
Advanced SEO Workshops | 5-Day SEO Workshops
- It's time to stop stressing over your
rankings.
- At last, it's time to stop guessing about your
strategies.
- Isn't it time you stopped chasing algorithms around
in circles?
At the Ultimate SEO Mastery Workshop, you'll
build genuine top ranking SEO skills in just a few hours of personal, hands-on
instruction. Not only
that, but with either the 3-Day Advanced Workshop or the 5-Day Complete
Workshop, you also get a 3 - 6 month mentoring program for ongoing support at
no extra cost.
- Keyword forensics -- discover research techniques that will get you outside of the
mainstream thinking and help open up completely new windows of high-value
traffic into your site. Keyword forensics is a brand new session to show you
how you can explore even the hidden evidence of your buying audiences search
behavior, very quickly.
- Truth and myths about search engine robots - highly
informative look at the exact "sequence of operations" of a search engine
robot.
- Content development made easy -- learn a myriad of
ways for developing high-quality, engaging content that will both
satisfy your visitor's initial search query as well as compel them
to respond to your offers.
- Working with database-generated sites -- discover
how to get 98% of your dynamic pages completely indexed and ranked by the
major search engines. These are some of the sharpest techniques we've ever
shared which can boost your visibility factors by up to 500% on
average.
- Cascading style sheets -- how to get rid of code
bloat and still have designs that will impress your buying audience. We'll
reveal the multiple benefits of CSS of SEO in our newest
session.
 The Missing Element in SEO -- learn how to never run
up against a brick wall with your Web site. A unique, original and inspiring
session
that will stir up your idea excellence and lead you to more SEO
profit
centers for your business.
- LSI (artificial intelligence) -- learn how to work
with one of the latest and most powerful white hat influences in the SEO/SEM
industry.
- Google / Yahoo SiteMap -- learn why it's crucial for every
Web site to have one.
- Power of internal linking -- learn how to use the
power of your own Web site the proper way when it comes to linking - all
100% White hat!
- Prioritized SEO Action
Plan - - Each student will receive a new "working tool" in the form of a Prioritized SEO Multi-checkpoint
Action Plan. This new tool can be implemented in class to quickly identify
and document dozens of strategic SEO related elements during their web site
review and evaluations. The Prioritized SEO Action
Plan is designed to easily and quickly capture dozens of points for future
reference and ensure that students maximize the value of their training and
information retention.
- "How to Utilize User-Generated Content for Attracting New Traffic."
How many new
visitor audiences would you like to begin getting exposure to with these
techniques? This session teaches you how to make the most of great new high
quality user generated content!
- Social Media
Marketing Strategies - - One of the reasons students of SEO enjoy our Workshops is because we share our most recent research based on
actually testing of various new methodologies so we can separate fact from
fiction. Come enjoy this new session to get the truth on the topic of Social
Media.
- Plus loads of examples and
demonstrations as well as all of our private SEO strategies with our complete tried and true
"hands-on" SEO training sessions where you "learn by doing."
Here is the Complete upcoming 5-Day Agenda:
(Is the Beginners Essentials Workshop "right" for you?
Take this prerequisite quiz to find out.)
Day One of the Beginners Essentials Workshop
Our Focus:
A Solid Foundation in Search Engine
Marketing, learn our step by step, stress free system for gaining top Web visibility and exposure.
8:30 AM -- Registration
8:30
AM to 9:00 AM -- Welcome and Introduction of Participants
- Discover our 6-step system for gaining top rankings in
major search engines using the system Robin Nobles and John Alexander personally
use.
- Stress Free System Overview - Stop stressing and begin to
get results right away.
- Why this system will work for you and how it will work for
you.
- Demonstration of Steps 1 through 6 cover a variety of
topics in a specific order for maximum impact.
- Learn how to determine exactly what your ideal buying
audience is searching for.
- Learn how to tap into huge windows of opportunities nearly
instantly without stress.
- Learn the most powerful insider uses of the keyword
research tool, Wordtracker.
Hands-On
Assignment
- Writing Content for Your Visitors
- Learn how to create content that appeals to the human brain
- Learn How to Optimize Your Pages Manually without the use of a software program.
- Learn what to do with Your Keywords
- Discover exactly where to place your all important search terms, or keyword phrases
- Examining Ideas for creating traffic rich, search engine friendly pages.
- Examples of what type of content works best
- How to gain the maximum advantage from your Web copy
- Step by step guidance on how to create content and in what
order
- How to quickly optimize your pages without fooling with
code for hours
- Learn unique ways to make dramatic improvements to your
click through ratios
Hands-On Assignment!
Answer questions and Review.
End of Day #1
Day Two
of Beginners Essentials Workshop
Our Focus: Search
Engine Processes
8:30 AM to 8:45 AM -- Review
Evaluation Forms and Answer Questions
- Discover which search engines and which Directories are
most important.
- Review all of the ways to get your pages indexed by search
engines.
- Learn the most effective ways to get your pages
submitted and accepted.
- Learn the advantages of Paid Inclusion and review the disadvantages.
- Submission tips and order sequence.
- How to monitor and benchmark your Web visibility.
Hands-On Assignment!
- Learn how to stay out of trouble with the search engines.
- Everything you need to know about working with Directories.
- Learn what's working right now with link reputation.
- Learn how to build legitimate link popularity.
- The Power of working with Blogs.
- How
Blogs
work and advantages of Blogging strategies
- Making the most of your Blog.
- Blog Search Engines.
- Review of Participants' Web
Sites
Group Problem Solving Assignment
Question and Answer
Final Exam
Certification Awards
End of 2-Day Beginners
Essentials Workshop
Register now to attend a Search Engine Workshop . . . the premiere onsite search engine
marketing workshops in the world!
Earn University Continuing
Education Units (CEU's) by completing the Beginners
Workshop! You can choose to earn 1.3 CEU's from The University of Southern Mississippi for
completing the Beginners Workshop. Many employers will
pay for workshops and seminars when they can be taken
for CEU's. Contact Mitch for more information, or register for the workshop by visiting our workshop registration page.
3-Day
Advanced Workshop
(Is the Advanced Workshop
"right" for you? Take this prerequisite quiz to
find out.)
Day One
of the Advanced Workshop
Our Focus: Advanced
Keyword Research and Creating Effective Sales Copy
8:00 AM to 8:30 AM -- Registration
Welcome
and Introduction of Participants
The Future of Search Engine
Marketing:
Advanced Keyword Research and Behavioral Trend
Analysis
Keyword Forensics
You may *think* you know how to research keywords,
but you'll learn how much you really don't know in this intense session that
deals with choosing targeted keywords for your Web pages.
- Build your Lateral Thinking Skills - You'll learn
how to think of alternate routes if the logical path isn't effective, and you'll
learn how to think "outside of the box," and watch lateral thinking convert to
traffic and sales for your site.
- Working with high-performance "root words."
- How to find your own industry related "windows of
opportunity."
- "Wordtracker forensics" how to quickly discover hidden
evidence of search behaviors.
Hands-On Assignment
Advanced Optimization Strategies
- How to Create Captivating Effective Sales Copy for Your Web Site.
- The Missing Element in SEO... Creativity. Learn how to release the creative SEO inside of you - how to separateyour service from others.
- How to increase your chances at converting visitors to buyers?
- Learn how to increase your conversion rate by writing effective sales copy.
Hands-On Assignment
- Web Site Reviews
Each and every attendee gets their Web site reviewed by our team
of experts along with a group brainstorming which will give you many new ideas
for visibility and exposure.
- Multiple suggestions and guidance for improving yourvisibility.
- Many new ideas and enhancements often originate from the sesessions of high value brainstorming.
- Improving your click through ratios and improving business.
- 14 Reasons Why People Click on My Link Instead of Yours.
- User Generated Content.
Hands-On Assignment
- Optimization Strategies.
- Optimization process review.
- Affiliate Marketing and the Hottest Affiliate Markets.
- How a search engine robot works.
- How to make sense of CSS for SEO.
- How to get your dynamic pages completely indexed and ranked.
- How to get your database pages ranked.
- Work around strategies for common design challenges.
- Other important and powerful "work around" strategies.
Answer questions and Review.
End of Day #1
Day Two of Advanced Workshop
Our Focus: Search
Engine Processes and Advanced SEO Strategies
8:30 AM to 8:45 AM: Review
of Evaluation Forms and Answer Questions
- Latent Semantic Indexing - What it is and how to take
advantage.
- Example of how powerful LSI strategies are.
- Discussion on Submission Procedures, including XML Feeds.
- The Major Search Engines
- A Glimpse Under the Hood of Yahoo.
- Let’s Talk about Google.
- A Visit with MSN.
- Powerful tools you need to know about.
- Google Webmaster Tools & Sitemaps, Yahoo Sitemaps & Site Explorer.
Hands-On
Assignment
The Importance of Building A Legitimate Link
Reputation
- What is "Link Reputation."
- How important is Google's PageRank?
- Alternative strategies for gaining exposure in Google,
Yahoo and others within just 48 hours.
- Introduction to RSS Feeds.
Hands-On Assignment
Web Site Reviews
Each and every attendee gets their Web site reviewed by our team
of experts along with a group brainstorming which will give you many new ideas
for visibility and exposure.
How to Boost Compelling Visitor Response (and Increase your
ROI)
- After working so hard on gaining targeted traffic to your
site, are there any usability issues that could hinder sales? After all, getting
the traffic to your site is the first step, but converting that traffic to sales
is your ultimate goal. Do you know how?
Hands-On Assignment
Web site Statistic and log analysis:
- Tips for analyzing your reports and data.
- Which are some of the best reporting systems.
- How to use the data to make Web site improvements and increase business.
- What areas are the most important in log analysis, and which should you be concentrating on?
- How to use reports to solve problems.
- Our favorite tools for monitoring the Spiders.
Answer questions and Review.
End of Day #2
Day Three
of Advanced Workshop
Our Focus: Advanced
Strategies and Strategies "Beyond SEO"
8:30 AM to 8:45 AM -- Review
of Evaluation Forms and Answer Questions
How to Increase Visibility, Credibility, Name Recognition,
Branding, and Link Popularity
- General writing tips.
- The Power of Article Writing.
- Learn the power behind article writing, and get ideas foryour own articles.
- How to find new markets and how to build a
distribution network.
- Strategies for reaching approximately
1.5 million people in just 48 hours.
- Sequential Auto Responders.
- Social Media Marketing.
Pay-Per-Click, PPC Search Engines and Advertising
- No doubt about it -- the pay engines can play a very important role in search engine optimization if you understand the rules of the game.
- Learn strategic tips and methods that will capture new targeted traffic that converts to undeniable sales.
- Learn of services to help you track your keyword purchases.
- Learn about the diffrent PPC Search Engines.
- Advertising.
- The Professional SEO:
How to build a new SEO business right from scratch.
Are you a professional search engine optimizer with clients? If so,
this session will help you learn how to convert prospects to actual
clients!
- You will learn the smartest ways to find new customers.
- All about Pricing strategies.
- How to build powerful proposals.
- How to build your new SEO business from scratch.
- How to establish credibility with clients when you
are new.
- How to manage client communications.
- How to continually out-perform your client's
expectations.
- How to build your business presence through networking.
- Key essentials for building clients for life.
Answer questions and Advanced class review.
Final Exam
Certification Awards
End of 3-Day Advanced
Workshop
Register now to attend a Search Engine Workshop . . . the premiere onsite search engine
marketing workshops in the world!
Earn University Continuing
Education Units (CEU's) by completing the Advanced Workshop!
You can choose to earn 3.3 CEU's from The University of Southern Mississippi for
completing the Advanced Workshop. Many employers will
pay for workshops and seminars when they can be taken
for CEU's. Contact Mitch for more information, or register for the workshop by visiting our workshop registration page.
Are you highly advanced and
looking for unique, real-life strategies used by top
SEO's in the industry? Consider attending our Ultra
Advanced SEO Symposium and take your strategies to the
highest possible level.
5-Day
Workshop
The 5-Day Workshop will consist
of the 2-Day Beginners Workshop followed by the 3-Day
Advanced Workshop. Follow the agenda for both the Beginners and Advanced Workshops to learn how this intense
5-day workshop will be conducted.
Students who attend the 5-Day
Workshop will learn search engine marketing strategies
from the basics all the way through the advanced strategies
for a totally comprehensive week of learning.
Register now to attend a Search Engine Workshop . . . the premiere onsite search engine
marketing workshops in the world!
Earn University Continuing
Education Units (CEU's) by completing the 5-Day Workshop!
You can choose to earn 3.3 CEU's
from The University of Southern Mississippi for completing
the 5-Day Workshop. Many employers will pay for workshops
and seminars when they can be taken for CEU's. Contact
Mitch for more information, or register for the workshop by visiting our workshop registration page.
- With the workshops now
divided up according to experience level, beginning
students will want to move up to the Advanced workshop,
and Advanced students will want to come back on a
yearly basis to catch up on what's happening in the
industry since the last time they attended a workshop.
- We're constantly updating
the workshop material itself as the industry shifts
and changes. There will always be certain "standard"
sessions at the workshops, but the techniques involved
in those strategies are constantly evolving, and you'll
learn about those changes by attending the workshops
on a regular basis.
- If you attend the first
workshop as a true beginner, you may be able to absorb
only so much. When you come back again, you'll be
ready to tackle the more advanced strategies that
you'll want to use in your SEO work.
- Every workshop is different,
with different people from different walks of life.
We all learn from each other. Plus, attending the
workshops regularly will help you come in contact
with people who are interested in the same things
that you are: success on the Web, and you'll be able
to learn from the experiences of others.
- Don't forget that returning
students can attend the workshops at one half the
price of the workshop throughout the current and the
next year! (Note: this discount doesn't apply to the
Ultra Advanced SEO Symposium or to workshops not previously
attended.)
- You will also recieve
our impressive Start-Up Tools Arsenal. Just
ONE of those offerings is being able to attend one
of Danny Sullivan's Search Engine Strategies Conferences
at a discounted price!
- A Free Website tool kit
from SaveOn WebSites a $299.00 value.
- Also, remember that the
workshops and all travel expenses are 100% tax deductible
as a business expense, which will certainly help you
at tax time!
- If your industry requires
yearly CEU's, don't forget that you can earn University
CEU's by attending our workshops.
- And, let's face it --
Search Engine Workshops are FUN! Because attendance
is kept down, you get to know each of your fellow
students and they become your friends. You laugh with
them, then cry with them, as you each share search
engine stories. They become your SEO family, and you
can keep up with them by participating in the World Resource
Center after
the workshop.
- Join us at least once
a year to keep up with what's happening in the industry
and to get to know another group of search engine
friends. :)
Register now to attend a Orange County Search Engine Academy Workshop!
|
