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Stop wishing and make it really happen
with the techniques you'll learn
in our three-day advanced course.
Special Bonus when You Attend Our Three-Day Advanced Course
With either our three-day advanced SEO course or our five-day master course, you get up to a 6 month mentoring program for ongoing support at no extra cost.
Three-Day Advanced Course Benefits
- You will discover research techniques that will get you outside of the mainstream thinking and help open up completely new windows of high-value traffic to your site. Keyword forensics is a brand new class included to show you how you can explore even the hidden evidence of your buying audiences search behavior, very quickly.
- You will learn truth and myths about search engine robots with a highly informative look at the exact "sequence of operations" of a search engine robot.
- You will learn a myriad of ways for developing high-quality, engaging content that will both satisfy your visitor's initial search query as well as compel them to respond to your offers.
- You will discover how to get 98% of your dynamic pages completely indexed and ranked by the major search engines. These are some of the sharpest techniques we've ever shared which can boost your visibility factors by up to 500% on average.
- You will learn how to get rid of code bloat and still have designs that will impress your buying audience. We'll reveal the multiple benefits of CSS of SEO in our newest class.
- You will learn LSI (artificial intelligence); one of the latest and most powerful white hat influences in the SEO/SEM industry.
- You will learn how to develop and why it's crucial for every Web site to have Google and Yahoo SiteMaps.
- You will learn how to use the power of your own Web site the proper way when it comes to linking—all 100% White hat!
- You will receive a new “working tool” in the form of a Prioritized SEO Multi-checkpoint Action Plan. This new tool can be implemented in class to quickly identify and document dozens of strategic SEO related elements during your web site review and evaluations. The Prioritized SEO Action Plan is designed to easily and quickly capture dozens of points for future reference and ensure that you maximize the value of your training and information retention.
- You will learn “How to Utilize User-Generated Content for Attracting New Traffic.” How many new visitor audiences would you like to begin getting exposure to with these techniques? This class teaches you how to make the most of great new high quality user generated content!
- You will learn Social Media Marketing Strategies. One of the reasons students of SEO enjoy our training class workshops is because we share our most recent research based on actually testing of various new methodologies so we can separate fact from fiction. Come enjoy this new session to get the truth on the topic of Social Media.
- You will receive loads of examples and demonstrations as well as all of our private SEO strategies with our complete tried and true "hands-on" SEO training sessions where you “learn by doing.”
Day 1 in Detail
Focus: Advanced Keyword Research, Creating Effective Sales Copy, and The Future of Search Engine Marketing
- 8:30 AM—Registration
- Welcome and Introduction of Participants
- Three-Day Advanced SEO Training overview
Social Media Strategies
- Introduction to Social Media—understanding the differences between SMS and SEO
- Tips and techniques for getting better results with Social Media
- More Resources
Advanced Keyword Forensics and Behavioral Trend Analysis
- Keyword forensics is an advanced class that will show you how you can explore even the hidden evidence of your buying audiences search behavior, very quickly.
- You may “think” you know how to research keywords, but you'll learn how much you really don't know in this intense session that deals with search behavior.
- Build your Lateral Thinking Skills—You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think “outside of the box,” and watch lateral thinking convert to traffic and sales for your site.
- How to find your own industry related high performance “windows of opportunity”
- How to work with high-performance “root words”
- How to use Wordtracker to explore semantically related words through Natural Language Processing (NLP)
- How to work with alternative techniques so you never get stuck
- How to research and optimize for “tools”
- How to convert tools to behaviors
- How to explore more hidden evidence within your customers dialogue
- “Keyword forensics” how to quickly discover hidden evidence of search behaviors
- Demonstrations
- Hands-On Practice Time for your Web site
- Discover alternative high-performance keyword research techniques using Google's data directly
- Uncover a wealth of important data (direct from Google which has 67% of the search market)
- Quickly find alternative phrases that Wordtracker’s metacrawler data will never provide
- See how to quickly get much better search volume numbers than ever before possible
- Discover how to get more accurate competition numbers than ever before
- Discover how to make better judgment calls on PPC Competitiveness
- Take advantage of being able to judge the Traffic Volume Trend (the magnitude and timing of spikes)
- How to apply superior KEI scores directly working with Google's data
Advanced Optimization Strategies
Understanding the Personalization of Search
Are you struggling with solutions for the "ranking" of your pages? In this training class workshop we'll help you get back on track for top visibility. Others say "ranking" is now dead, but we'll show you solutions to get your pages ranking to the largest percentage of your true audience.
Are you lost in confusing opinions about the “personalization of search?”
- You will learn what Personalization is all about
- Techniques, methods and what to watch for
- Understanding the new challenges for 2012
- Presentation of solutions for future issues that you can put in place right now
- Learn the new ways you must monitor and benchmark your Web visibility and measure progress
- Overcome the challenges brought on by Personalization of Search
How to compel your visitors to respond to your pages
- How to Create Captivating Sales Copy for Your Web Site
- How to compel visitors to take action and respond
- Release the creative SEO inside of you—how to separate your service from others
- How to increase your chances at converting visitors to buyers?
- Learn additional ways to increase your conversion rate
- Examine examples of sales letters that have high conversion ratios
- Demonstrations
- Hands-On Practice Time for your Web site
Web Site Reviews
- Each student is given a review for one of their sites on the big screen
- Multiple suggestions and guidance for improving your visibility
- Many new ideas and enhancements often originate from these sessions of high value brainstorming sessions
- Each student gets a written “SEO priority action plan”
- Improving your click through ratios and improving business
- 14 Reasons Why People Click on My Link Instead of Yours
- Hands-On Assignment
- Answer questions, and student progress evaluation
End of Day 1
By the end of Day 1, you will have a grasp of many more techniques that you can apply in highly competitive markets as you learn Advanced Keyword Forensics or how to tap into behavioral trends based on the last 90 days of search activity. You’ll learn how to quickly locate and tap into trends that 90% of most other Webmasters miss. You will learn techniques in creating compelling content that will cause your user to take action, as well as some important strategies dealing with the future issues connected with the “personalization of search.”
Day 2 in Detail
Focus: Search Engine Processes, Advanced SEO Strategies and The Importance of Building Legitimate Link Reputation
- What are the things you need to keep in mind “Link Reputation”
- Strategic Internal Link Building structures
- How important is Google's PageRank?
- Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours
- Hands-On Assignment!
- If you thought the original old ThemeMaster tool (which no longer exists) was awesome in it’s time, wait until you see a demonstration of everything this brand new killer tool can do.
Step up your accuracy on theme work
- Now you can discover (without guessing) how to know exactly which secondary and supporting terms are boosting the genuine relevance of your copy for any targeted keyword phrase. Why guess when you can know exactly which missing pieces to puzzle you need to gain advantage.
- How you can overcome an extremely important challenge posed by the Personalization of Search with minimal fuss
- How to make a significant impact the Quality Score of any PPC landing page
Creating more effective Content
- The Mechanics of Writing Creatively
- Discover tips and techniques to activate your own personal creativity
- Content development made easy -- learn a myriad of ways for developing high-quality, engaging content that will both satisfy your visitor's initial search query as well as compel them to respond to your offers.
- Discover the ultimate ways to help you build fresh original content
- Class practice and group exercises for your specific Web site
- Minimize your workload and maximize the effectiveness of your Web site
Web Site Reviews
- Each and every attendee gets their Web site reviewed by our team of experts along with a group brainstorming which will give you many new ideas for visibility and exposure.
- Work around strategies for common design challenges
- How to Boost Compelling your Visitor Response Ratio (and Increase your ROI)
- After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?
- Hands-On Assignment
- Answer questions, and student progress evaluation
End of Day 2
By the end of Day 2 you have still learned many more advanced SEO skills including how to use Google Analytics, How to deal with specific technical issues and Multivariate reporting of the most complex nature. You'll have an understanding of how you can use influences such as AI or Artificial Intelligence and Natural Language Processing as well as techniques for build excellent link reputation and understand the importance of off page factors as well as understand how to build link reputation with. You will have a grasp on how to deal with the various design challenges. The day ends with your evaluation as well as having all questions answered.
Day 3 in Detail
Focus: Advanced Strategies for high-accuracy using strategies beyond “SEO best practices.”
- Discover how to conduct deadly accurate research for optimizing any page, even within the highly competitive phrases. Advanced Competitive Intelligence Made Easy.
- Accurately gauge what needs to be applied to your Web site in minimal time
- Grasping the Theory—Insights You need to employ Advanced Competitive Intelligence
- Why and how search engine grade on a curve
- Discover how to gain top visibility in your specific search landscape
- Gain knowledge to expedite your visibility for highly competitive “money phrases” phrases
- Understanding the exact influences that SEO factors have on each other—with exactness
- Alternative ways to obtain deadly accurate results and save hundreds of hours of time—with no need to hire a team of mathematicians
How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity
- Learn the power behind article writing, and get ideas for your own articles
- Learn the true facts about “duplicate content”
- How to find multiple brand new markets and how to build your distribution network
Ins and outs of Blogging
- Introduction to Blogging
- Understanding what a Blog is and identifying all the functionality of Blogs
- How Blogging can help your Business
- Why Blogging can produce exceptional results for your business
- Blog Implementation - Ideas to bring your Blog to life nearly like a living, breathing entity
- More Tips and Techniques for Blogging
Web site Statistic and log analysis:
- Focus on Tracking Visitor Behavior using Clicktracks
- What areas are the most important in log analysis, and which should you be concentrating on?
- New Case study
- How to use reports to solve problems
- Monitoring the Spider activity
- How to make the most of your reports
- Answer questions and student progress evaluation
Final Exam
- Advanced SEO Certification Awards
End of 3-Day Advanced Workshop
By the end of Day 3, you will understand the ways to optimize a page in the minimal number of moves in a highly competitive market, while eliminating the guess work.
Advanced Competitive Intelligence will blow away many of the myths and misunderstandings of older, out-dated approaches. This session will teach you new ways to make solid judgment calls and understand how to perform accurate opportunity analysis as well as threat analysis to protect yourself, once you are at the top. You will understand exactly how and why the search engines are "grading on a curve" and how you can benefit (without having a team of mathematicians working for you.)
You will understand how to benefit from article marketing, working with news feeds and how to work with Blogs. You will also know learn a wealth of tips for starting a brand new SEO business right from scratch as well as enjoy discussion on pricing strategies, how to work with proposals and how to be uniquely different than all of your other competitors.
The SEO/SEM Training Workshop concludes with SEO Certification exams, plus once your class is over, you have the ongoing 6 Month Mentoring Program from Mitch for ongoing support.
Earn University Continuing Education Units (CEUs)
Earn 3.3 University Continuing Education Units (CEUs) from the University of Southern Mississippi by completing the Basic Training Workshop! Many employers will pay for workshops and seminars when they can be taken for CEUs.
Get Certified Quickly
and Save!
Take advantage of our early bird discounts when you enroll today in our accredited SEO training program.
Choose the Training
that’s Right for You
We offer three different ways to learn search engine optimization:
Upcoming Classes
- February 6 - 10, 2012
- March 5 - 9, 2012
- May 14 - 18, 2012
- June 4 - 8, 2012
- September 10 - 14, 2012
- November 12 - 16, 2012
- December 10 - 14, 2012
- USB Flash Drive loaded with course materials (advanced and mastery students only)
- FREE 1 hour site audit ($250 value) if you sign up for all five days
- Course Handbook and materials
- SEO Certificate at Completion
What's Included
Bonus Offer!
Want an expert to review your site for free? The training covers a lot of search engine optimization material and we know it can be a daunting task to apply all you learn. If you sign up for all five days, we'll throw in a FREE 1-hour consultation ($250 value) with one of our experts to ensure you're starting off right!
Free SEO Tips
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