Cool SEO Tools
. . . that are also FREE!

by Robin Nobles

When we are working with students we are often told of a really neat tools that we’ve never heard of before.

A special thanks goes to all of you who told us about these unique tools.

Customer Focus Calculator (“We We Monitor”!)

http://www.futurenowinc.com/wewe.htm

This has got to be one of my favorite cool tools. It analyzes a Web page and lets you know if the Web page is focused on YOU or on your customers. After all, shouldn’t our Web pages be written for our customers . . . not ourselves?


Search Engine Optimization Tools

http://www.webconfs.com

This site has three different tools that are really cool. One is a Search Engine Spider Simulator, which displays exactly what a spider would see when it visits your page. Another free tool is the Google Backlink Checker, which lets you know who’s linking to your site and what link text they’re using. The last tool is the Similar Page Checker. We all know that “duplicate content” is a no no. This neat tool will determine the similarity between two pages.


Marketleap Search Engine Marketing Tools

http://www.marketleap.com/services/freetools/default.htm

My favorite tool on this page is the Link Popularity Check. Enter your URL and up to three comparison URLs, and the site will let you know what your link popularity is in AllTheWeb, AltaVista, Google, Inktomi, and MSN. It also compares your site’s link popularity to other URLs you listed as well as other sites on the Net. The Search Engine Saturation tool determines how many pages a given search engine has in its index for your Web site. You can compare your site to five other sites with this tool. Finally, the Keyword Verification Tool checks to see if your page is in the top three pages of a search engine’s results for a certain keyword or keyword phrase.


Website Security Report

http://security.computer-concierge.net/security/website_security_report.asp

This very cool tool lets you find out how secure your Web site is. When I first used it, it found more holes in the security of my Web site than the laws allows, and I promptly changed to a different hosting company!


Your Computer’s Security

http://grc.com/default.htm

Gibson Research Corporation offers a really neat (and free) tool for checking the security of your computer: ShieldsUp. Scroll down on the page to the Hot Spots area, where you’ll find the link to ShieldsUp. Be sure to go through each of the checks in the ShieldsUp section (File Sharing, Common Ports, etc.).


Reverse DNS Lookup

http://remote.12dt.com/rns/

This service converts an IP address to the host name by searching domain name service tables.


Doctor HTML

http://www2.imagiware.com/RxHTML/

Click on Single Page, and the free service will analyze your Web page based on document structure, image syntax, table analysis, browser support, verify hyperlinks, and much more.


GifBot by NetMechanic

http://www.netmechanic.com/accelerate.htm

GifBot will compress your GIF, JPEG, and animated GIF images by decreasing the file size without sacrificing the quality of the image. So, your pages load faster!


Bobby Online

http://bobby.watchfire.com/bobby/html/en/index.jsp

This online service allows you to test Web pages to help expose and repair barriers to accessibility and encourage compliance with existing accessibility guidelines. It’s very important to make sure your Web pages are accessible for those who surf the Internet with disabilities.


AnyBrowser.com Screen Size Tester

http://anybrowser.com/ScreenSizeTest.html

Have you ever been to a Web site and not been able to scroll to the bottom of the page? The scroll bar is there, but you can’t get down that far to scroll. It’s not a pleasant experience. At the Screen Size Tester, you can test your Web pages in different screen resolutions so that you can be assured that all of your visitors can view your site in its entirety.


Anti-Spam and Security Fix for FormMail.pl Script

http://mailvalley.com/formmail/

“Formmail.pl, one of the most-used perl scripts on the Web, is designed to send data entered into a Web form to an e-mail address. This script could be exploited by a malicious user who could use Formmail as a spam server. If you use this script, spammers may be able to use it to send spam freely using your server's resources.” This site offers a patched version that prevents the script from being used by spammers.


Comprehensive Guide to .htaccess

http://www.javascriptkit.com/howto/htaccess.shtml

Though not a “tool” per se, this comprehensive tutorial about how to use the .htaccess file is excellent.


Top Ten Web Design Mistakes for 2002

http://www.useit.com/alertbox/20021223.html

Though also not a tool, this handy list is something that we should all be aware of. For example, don’t use horizontal scrolling!

 

Link Reputation Tool

http://198.68.180.60/cgi-bin/link-reputation-tool.cgi

We know the importance of link popularity (the number and quality of inbound links pointing to our Web site). Equally important is link reputation - what those inbound links say about our Web site. In other words, link reputation is what is written in the link text, or the clickable text, pointing to our Web site. With this free link reputation tool, you can learn what other sites are saying about your Web site.

 

Trojan Scanner

http://info-x.co.uk/netools/netools.asp

Wow. This tool really brings back “fond” memories when I had my very own Trojan horse clomping around inside my computer system. (A word of advice: please get a firewall!)

The Trojan Scanner at Information Exchange scans your system for 85 known Trojans. You'll hold your breath as it runs its scan, or at least I did. You'll also find a WhoIs Lookup, a Server Check, and other cool tools.

 

Quality Assurance ToolBox at the W3C Consortium

http://www.w3.org/QA/Tools/

The W3C offers a suite of validators that you can use, such as a W3C markup validator, a CSS validator, an XML validator, a log validator, and some that I've never heard of!

As you know, it's important to be in compliance with W3C standards, and these tools and validators will help you to accomplish just that.

 

FreeWebSubmission Site Ranking Tool

http://www.freewebsubmission.com/site-ranking.html

Plug in your URL and your keyword phrase, and you'll quickly learn your rankings across 12 major search engines in a minute or two. Pretty slick!

 

SnapFiles

http://www.webattack.com/

Free software (freeware) galore! This is a computer addict's paradise. Enjoy!

 

Dynamic Drive

http://www.dynamicdrive.com/

Dynamic Drive offers original dynamic scripts (DHTML) and a JavaScript code library, including calendars, mouseover images, DHTML games, scrollers, etc.

 

Logo Generator

http://www.coolarchive.com/logogen.cfm

 

Not a Web or graphics designer (like me)? This site has some cool tools just for you. Another one is a button maker.

 

DNS Report

http://www.dnsreport.com/

Many domains have DNS problems. This handy site will help you find those problems and fix them by providing a DNS report for your domain.

 

Everything You Want to Know about a URL (and I DO mean EVERYTHING)

http://www.faganfinder.com/urlinfo/

URLinfo is a “tool for handling Web pages,” and it includes 107 tools that you can use to dig for information on a URL. You'll be there for hours, so grab a sandwich and a cup of coffee and get ready! There are more nooks and crannies to this site than you can possibly imagine.

 

What is my IP Address?

http://www.whatismyipaddress.com/

Doesn't take much explanation on this one, does it? If you ever need to know your IP address, this neat little online tool will answer the question for you.

 

Search Engine Relationship Chart

http://www.bruceclay.com/searchenginerelationshipchart.htm

By far, the best chart to show the relationships between the search engines and directories is Bruce Clay's. He does a tremendous job of keeping it up to date, and you can even download a copy as a PDF.

 

FILExt ­ The File Extension Source
http://filext.com/

Do you ever come across a file extension that you simply have no idea what program to connect it to? FILExt is a detailed database of file extensions and programs that use them.


Googlesearches Tool
http://www.algotech.dk/googlesearches.asp


Use this advanced search tool to search The Mighty Google in virtually every way you can imagine, even in language- or country-specific searches. This handy tool is definitely one you'll want to bookmark and come back to again and again.


Hotscripts.com
http://hotscripts.com/


Do you think that 28,959 resources in over 1,000 categories will keep you busy for a while? Someone asked about counters and log analyzers. This site has quite a list to choose from. Enjoy!


Bookmarklets ­
Add Extra Functionality to Your Browser with these Simple Scripts
http://www.yourhtmlsource.com/accessibility/bookmarklets.html


What are they? Bookmarklets are easy-to-use little programs that you can integrate into your browser to make your coding, debugging, and researching lives much easier. Give them a try!


Search Engine Decoder ­ Relationship Chart
http://www.search-this.com/search_engine_decoder.asp


This cool chart shows the relationships between the various search engines and directories. Click on any search engine, and you'll see which search engines/directories supply results back and forth to that engine. It loads extremely fast, even with a 56K modem, and it's up to date. Very impressive.


Martindale's "The Reference Desk"
http://www.martindalecenter.com/


Though not a "tool" per se, Martindale's is a reference site that you'll want to bookmark and refer back to time and time again. What can you find at Martindale's?

How about 19,575 online calculators?  Can you imagine? You'll find calculators for every type of project imaginable. You'll also find translators, patent and trademark information, and world maps. The list is virtually endless.


125 Legitimate Link Building Strategies
http://www.searchengineworkshops.com/articles/leglinkpop.html


We all know the importance of off-page factors when it comes to search engine rankings. Link popularity is one of the crucial off-page factors that can make such a difference to the success of a Web site. In this article, which can also be downloaded in e-book format, over 30 SEO authorities offer their best suggestions for increasing the link popularity of your Web site.


HTML Tags ­ A Free Online Cheatsheet
http://html-tags.info/


This HTML quick reference guide is excellent. All HTML tags with attributes and values are for XHTML 1.1, also known as HTML 4.01. Print out the guide and keep it beside your computer.


Color Marketing Group ­ Forecasting the Color of Profit

The Color Marketing Group is an international association of color designers involved in the use of color as it applies to the profitable marketing of goods and services. Its major function is to identify the direction of color and design trends.

You might ask, so what? Who cares?

Do you realize that color can impact a buying decision? The Web is a visual medium, and we need to be very aware of the colors we choose on our Web sites. Even swapping out background colors can impact a buying decision.

What are the "in" colors for 2005? 2006? Visit these URLs to learn more.

http://www.colormarketing.org/media/news/2005_consumer_col_dir
.htm

http://www.colormarketing.org/media/news/2006_consumer_col_dir
.htm



CSS Tutorial at W3Schools.com
http://www.w3schools.com/css/


Learn how Cascading Style Sheets can make your life as a search engine marketer much easier, and how it can help you clean up your source code. W3Schools provides an excellent CSS tutorial free of charge, complete with a lot of examples and quizzes.

Mouse Click Application: (SM) Webmaster Toolchest
Search Engines Position Reporter, Link Popularity, Keyword Density Analyser and Search Engine Optimizer.

These applications are very easy to use, all you need is a mouse. 
It take very little of your system resources and independent of your internet connection speed.

Operation:
To operation, visit the site what you want to investigate, highlight the keyword using the left mouse button, if you are using Search Engine Position Reporter and Keyword Density Analyser and click on right mouse button to choose the application as shown. A new result window will pop out. If you want to key in the keyword for Search Engine Position Reporter, Search Engine Optimizer and Keyword Density Analyser, just click on the right button to start the application, you will be prompted to enter the keywords.
Free Webmasters Tool Download

Again, thanks to all of you who shared these wonderfully helpful tools with us.

Copyright 2002-2005 Robin Nobles. All rights reserved.

Creative Commons License
This work is licensed under a Creative Commons License So, we thought it would be a great idea to share these tools with you, just like they were shared with me.